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Exporting from Australia to Asia |
TK
Organics - Helping companies grow their export potential
What do we do?
More than ever businesses are
looking to globalize and are pursuing international business strategies
outside traditional markets. TK Organics is an international import/export
firm primarily between Australia and Japan, also including Taiwan
& Asia.
Our primary purpose is to provide an exporting
bridge between small and medium sized Australian companies &
Japanese and Asian companies, to enable expansion overseas without
the usual exporting hazards.
We specialize in natural, organic & eco
products, including: Consumer goods, Nutritional supplements, Household
items, Recreational goods & Pet Products
We provide export
merchant or export
agent services depending on the size of your company and your
needs.
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As your export merchant we
buy from you and sell overseas, taking on the associated challenges
of exporting. We use our own distribution network & contacts,
find buyers, handle logistics, customs and necessary approvals,
market research, marketing, advertising & sales development
etc. Channels of distribution include: Television, Magazine,
Newspaper, Retail, Internet, Boutique, Spa, and Catalogues etc.
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Or as an export agent we can provide advice,
overseas marketing, obtain orders, and organize shipping &
documentation etc for you, on a commission or retainer basis
depending on your needs. |
TK Organics provides Indirect
Export options for Australian companies to reduce your risk
and expenses involved with Direct
Export.
We can tailor make an export package to suit
your business and products.
Our
export services include:
Market research & analysis
Develop a marketing export plan.
Product selection & Product development.
Identify Prospective Buyers/Distributors
Negotiate & communicate with Distributors & buyers.
Translate and localize your marketing materials & website
Design services
Translation & Interpretation at trade shows, events or negotiations.
Customs, quarantine and local law compliance.
Freight forwarding & Logistics
Customer Service - in local language
Relationship management.
Trade show participation, events & market visits.
Let TK Organics take the challenge out
of export. Contact us |
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Market Research & Product Development |
Market
Research & Analysis The
first step in exporting to Asia is Market Research & Analysis.
TK Organics provide customized research
related to your specific product or service in the Japanese or Asian
marketplace. We carry out in-depth research and analysis using both
primary and secondary data, and physically visiting the marketplace.
TK Organics is ideally placed in Asia to gather this data. Thorough
market research will give you a good idea of your business and product
viability & overall marketability overseas. Including:
Potential size of the market for a product/service.
Product acceptability & current demand overseas.
The types of customers & target market.
Profiles of the main competitors & their prices.
Suitable sales/distribution channels available in the export market.
The existence of any market opportunities that would provide a market
"niche" and "competitive edge".
Import duties & any local taxes.
Entry barriers to imports (such as import licensing)
Regulations (such as quarantine, labeling standards, consumer protection
rules, and product standards)
Frequency and cost of shipping/airfreight between Australia and
the foreign market
And more.
Along with providing market research about your
product in the overseas market, we can also advise/assess your compatibility
in exporting to Asia, including:
Adequate Plant Capacity, Ability to Provide Satisfactory Service
for Export Market, Adequate Export Financing if required, Sufficient
Availability of Raw Goods, comfort levels with export & risk-taking,
commitment to internationalize the business, etc. These factors
all influence how effectively your organisation will enter the new
market.
Full Market research & analysis will provide
the information needed to make informed decisions about what is
best for your organization, to maximize sales, minimize costs &
time, and minimize the risk of failure.
Export Marketing
Plan
We can help develop and implement a marketing
plan specifically for your company, market, and products.
It is important to develop a basic export marketing plan, covering
all the different aspects which would need to be covered in developing
target markets. Such a Plan will give a sense of direction to export
activities to ensure you achieve defined objectives. A well-prepared
export plan may also assist you in obtaining finance from your bank
if this proves necessary.
The plan should cover a wide range of activities
from:
product research, modification and production, analysis of competition,
Market entry, Public relations, advertising,Trade/Consumer show
exhibition, Selection of channels of distribution, pricing, shipping,
documentation, market research and sales analysis etc.
Product
Selection & Development
TK Organics work with you to select which
products are appropriate for the Japanese or Asian market. Our office
in Japan and network of contacts in Asia enable us keep our finger
on the pulse of the market.
We may find a market for your existing product without the need
of any kind of redesign, however quite often, some minor modifications
may be necessary to capture a share of the foreign market.
Modifications may be due to:
Legal requirements (Eg product labeling regulations, weight and
measures, language)
Local culture (Eg, Size of the product - Asia generally requires
smaller sizes, Suitability of packaging for export, Smell or Taste,
Does the brand name have another meaning in the local language?
Is the product easily recognizable and appealing to the foreign
customer?)
Climate (Eg, Ability to withstand extreme heat, cold, dryness or
humidity.)
The existing products should be exposed in the
foreign market to determine their reactions. We will often send
samples to Asia to get a true local read on the appropriateness
of a product.
Based on feedback from the market we can work with you in developing
your products to suit the Asian market from minor modifications
to developing a new product.
Identify
Prospective Buyers/Distributors
We begin by working our existing contacts
to identify prospective buyers/distributors for you. In Japan, being
introduced through a connection is extremely valuable.
Some of the steps we take to identify prospective buyers/distributors:
Use our network to identify who the major players are, and their
strengths and weaknesses.
Obtain leads for prospective buyers/distributors through Trade shows
& Expo's and follow up.
Identify key contacts in companies.
Network our way to an introduction with a company.
Negotiate
Negotiating between an Australian company
and a Japanese company requires great understanding of both cultures.
Japanese communication is far less direct. While Australians may
appreciate getting to the point quickly and not wasting time, the
Japanese don't. Negotiating with the Japanese involves a long process
of fostering a relationship and nurturing a consensus building process.
As your agent TK Organics can negotiate for you, or let you negotiate
with a Japanese company maintaining control, but use us as an intermediary.
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Marketing materials, Translation & Design Services |
Marketing
materials, Brochures & website translation
Very few Japanese are comfortable with the English language. Therefore,
it is crucial to have all your product information available in Japanese
as well as all communication with your customers in Japan.
TK Organics will assess your printed materials
for it's suitability for export promotion, and translate to the
local foreign language. It is important that your marketing material
and website are not just translated, but written in a fashion as
to appeal to Japanese consumers, while still keeping your Australian
image. The Japanese like to have more information and lots of testimonials.
The sales copy & wording used in brochures
and marketing materials must be written with full understanding
any relevant government agencies, with care taken as to the category
under which your product is imported into Japan.
A short description of the company, covering
its history, products, plant capacity, sales, markets, customer
references, pictures, specification etc, in local language will
also be useful in meetings with prospective distributors to show
that the company is a reputable manufacturer.
Design services
We use Japanese designers that specialize in designing materials
to appeal to Japanese consumers, from creating marketing material,
product label design, logo design, to name branding. All labeling
design and creation is done in accordance with Japanese labeling
laws.
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Customer & Relationship Management |
Customer
service communication
The Japanese expect to have a way to communicate with a company.
Customer Service can be handled via e-mail. This avoids the high costs
associated with establishing a telephone based customer service center
in Japan.
TK Organics will forward the translated inquiry to you, you then reply
to customer's inquiry and forward it back to TK Organics, we then
translate the reply to Japanese and forward it to the customer.
When we receive inquiries numerous times we can reply with "canned"
responses. We recommend that you provide us with customer service
FAQ's.
At some point, as your business grows, it may become advisable to
set up a Japanese-based customer service center. This is something
we can make happen for you. Relationship
management
Once your business relationship with a Japanese partner is established,
we assist the day-to-day communications. We can act as a liaison
between you and Japan, or Asia. This makes doing business with Japan
a fairly easy process. The Japanese place a high value on trust
and relationship, so once a good working relationship is established
with a Japanese company, you can usually count on a very stable,
long-term relationship.
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Product sourcing in Australia for Japanese & Asian companies |
TK Organics, through our offices
in Japan & Australia and contacts in Taiwan & Asia, offer
many services to local Asian companies to assist them in finding Australian
sources of supply of products or ingredients. Finding opportunities
for you to represent Australian companies in the local market, and
finding Australian products for you to distribute in Japan or Asia,
whether the products be branded, private label or bulk
.. Why
source products / ingredients from Australia?
Australia is the worlds largest land area of organic farming world
wide.
Australia has clean air and sunshine, is generally recognized for
high quality natural products.
Clean & green image.
The threat of cheaper products and new competition is growing
Global sourcing is the best way for your business to succeed.
Buy direct from Australian manufactures/growers.
How
can TK Organics help?
Locate the latest unique products
Source private label manufacturing
Help bridge the gap between business cultures to make things flow
smoothly.
Sourcing Australian manufactures that are export ready and reliable.
Help with paperwork for customs/ import/export on either side.
Cut several middle men/wholesalers out of the transaction
Source almost any type of product to your requirements at competitive
prices
Eliminate the risks of global product search-sourcing and importing.
TK Organics can source and secure the
products you need to meet your market demands.
Contact us today for an
obligation free inquiry on any of our import/export services. |
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Our pricing structure |
We can tailor our fees for services
from hourly fee, commission, to full retainer, depending on degree
of work involved and your requirements. We encourage Australian clients
to take advantage of Government schemes for Exporters, Including Austrade's
EMDG.
Please contact us for a free
consultation to see how we can help you. |
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